I hope not, but after what went down last week that involved firing 1800 full-time employees, things don’t look good. Almost four years ago, I wrote about Barnes & Noble reinventing itself (which was a rewrite of a 2013 post).
Yet little has changed, and much has gotten worse.
Amazon is opening stores, indies have thrived, but Barnes and Noble continues to falter. It seems bound and determined to hold on to this sell-everything-do-everything model from yesteryear. Even Wal-Mart doesn’t do that anymore. Just closing stores and cutting people – without changing your model – doesn’t promote longevity. Just ask Sears and Kmart. Barnes and Noble should be doing this:
Focus on strengths. Narrow the focus back to basics. Be the local, neighborhood bookseller.
Not fire your most experienced people.