I released the first look at the cover of my book Among the Shadows earlier this month. I thought the copy on the back cover was a little long, so here I have trimmed it back (about 40 words) and made some other adjustments. For many authors, especially indie authors who control the cover design, the cover is an afterthought. This is a mistake. Yes, we are all told not to judge a book by its cover. That isn’t a bad bit of advice, but we live in a visual world. When readers are browsing hundreds of books on-line, a cover should at least make them stop and look. It should be relevant to the story, that is, not just something wild and unrelated to trick them. And just enough plot to let them know about the world they’re about to jump into (without giving away its secrets).
And on 
Darrick Dean 