Posts Tagged With: author brand

Creating Your Author Brand (Pt. 2): Your Authentic Voice

Katie Phillips Creative Services

It’s my privilege to welcome Lisa to my blog today. I’ve known her for several years now and have watched her journey through difficult circumstances to find her bold, unique voice that is at once compassionate and compelling. Who better to share her story of discovering her authentic voice than this beautiful woman who has fought for it so hard? 

I spent ten years trying to brand myself.

If I wasn’t thinking about my personal brand as a writer, maker, and coach, I was working at digital agencies large and small that specialized in branding, reading up on the subject, teaching on it, and writing about it. For two and a half years I even ran a boutique branding agency that worked exclusively with creative entrepreneurs. I watched dozens of writers, artists, coaches, healers, and the like wrestle deeply with how to “show up” in their marketplace.

By the time…

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Categories: Writing | Tags: , , , , | Leave a comment

How to Create Your Author Brand (Pt. 1)

Katie Phillips Creative Services

Your author brand is nothing more than your authentic story. 

Let’s set aside all the fancy talk of platforms and networking, fonts and social media strategies, logos and websites, brand archetypes and all the “expert advice.” Because none of that matters until you know your story.

You probably think your story is your book. Your words on the page. And you’d be partially correct. But that’s not your whole story. 

Your story is the experiences and struggles that inspired you to write your book. Your story is all the late nights and early mornings typing away while your kids slept. Your story is the hidden wounds you work through with your characters and the message in your heart you’re desperate for people to know.

You’re living your story right now. 

And the story that you’re living is just as important – if not more – than the story you’re telling…

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Categories: Writing | Tags: , , , , | Leave a comment

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