Posts Tagged With: marketing

Want a Free Book?

This is the first in a series on marketing.

That got your attention. Everyone likes free stuff, but authors hate giving away their work. I saw one writer get visibly upset when she saw me give away a book. I get it. Writing is hard work and most authors want to make a living telling stories. However, when you are just starting out, you need to invest in marketing your book.

Giving away free stuff is Marketing 101.

How many times has a retailer lured you in with BOGO offers or deeply discounted products (“loss leaders”)? They do it all the time, every day. It’s hard to see your book as a product, but you’re on the hunt for readers, right? Readers are your customer, and your book is your product.

I’m not saying you should give away all your books for free all the time. It should be part of an overall marketing plan. Free book contests. Donate them to local libraries. Have you ever see those little community book exchanges in parks and other locations? Keep copies in your car. You never know when the opportunity may arrive to give out your book, free or otherwise.

Running sales, just as all other businesses do, should also be part of your plans. Once you have multiple books published, deeply discounting the first — or making it free — gives a no-risk invitation to new readers.

Giving away your books shouldn’t be the only freebie in your arsenal. Think about what other free content you can give out such as excerpts of your books, or short stories set in the same storyverse. Consider putting these together in a low cost book format (paper or electronic) and give them out at events or on-line even to those who haven’t bought your book (especially to people who haven’t bought your book).

As authors, we don’t see ourselves merely as a business, or our readers as customers. We are looking for a deeper connection (and we will get into all that in future posts). Ultimately, getting your book out there requires a business mindset.

Most importantly, keep telling stories. Don’t stop until you Find Your Purpose, Find Your Story.

Contact and connect with Darrick here. Watch for newsletter sign-up coming soon. Get your copy of Among the Shadows and choose a side. Will it be on the side of Light? Or Darkness?

Categories: Books, Writing | Tags: , | Leave a comment

#FakeRules & #RealRules of Marketing

As Tim Ferriss wrote a few months ago:

Now, the bad news: no one “trick” will do the job. Marketing isn’t about hacks.

As renowned venture capitalist Ben Horowitz says: “There is no silver bullet. We’re going to have to use a whole lot of lead ones.”

There are a few hard and fast rules, but there is one you may have heard that isn’t true. It goes like this: “You have to get your advertisement in front of someone X times before they notice it, X more times before they click on it, and  X more times before they buy it.”

Baloney. #FakeRule. If it takes that long, one of the following is wrong:

A. You aren’t getting your book (or other product) in front of your market: The people that are actually interested in the genre you are writing.

B. Your ad isn’t good, or not connecting with people (or maybe, especially if you’re an author, you don’t get branding).

C.  A combination of A. and B.

I have wrote about how everyone has access to marketing tools on-line, and everyone is using them, so you are competing with thousands for potential readers. At the end of the day, however, the above points still apply. Many have seen the promises of easy, cheap ads on Facebook and forget how advertising works.

It comes down to money. Continue reading

Categories: Writing | Tags: , , , | Leave a comment

Creating Your Author Brand (Pt. 2): Your Authentic Voice

Katie Phillips Creative Services

It’s my privilege to welcome Lisa to my blog today. I’ve known her for several years now and have watched her journey through difficult circumstances to find her bold, unique voice that is at once compassionate and compelling. Who better to share her story of discovering her authentic voice than this beautiful woman who has fought for it so hard? 

I spent ten years trying to brand myself.

If I wasn’t thinking about my personal brand as a writer, maker, and coach, I was working at digital agencies large and small that specialized in branding, reading up on the subject, teaching on it, and writing about it. For two and a half years I even ran a boutique branding agency that worked exclusively with creative entrepreneurs. I watched dozens of writers, artists, coaches, healers, and the like wrestle deeply with how to “show up” in their marketplace.

By the time…

View original post 1,136 more words

Categories: Writing | Tags: , , , , | Leave a comment

How to Create Your Author Brand (Pt. 1)

Katie Phillips Creative Services

Your author brand is nothing more than your authentic story. 

Let’s set aside all the fancy talk of platforms and networking, fonts and social media strategies, logos and websites, brand archetypes and all the “expert advice.” Because none of that matters until you know your story.

You probably think your story is your book. Your words on the page. And you’d be partially correct. But that’s not your whole story. 

Your story is the experiences and struggles that inspired you to write your book. Your story is all the late nights and early mornings typing away while your kids slept. Your story is the hidden wounds you work through with your characters and the message in your heart you’re desperate for people to know.

You’re living your story right now. 

And the story that you’re living is just as important – if not more – than the story you’re telling…

View original post 282 more words

Categories: Writing | Tags: , , , , | 1 Comment

Share Your Story, Be Authentic

The internet is a wild and woolly place and this can make it hard to truly connect with other people. Are there ways to make this easier so you can truly “friend” those who would like to hear or read what you have to say?

Melyssa Griffin explains 17 Things for optimizing your blog posts so people take notice of them.  What about your newsworthy Facebook posts? Here are tips on using those hashtags to put those posts in front of more readers.

But wait, there’s more…

Making connections, networking, “building your tribe,” or whatever you want to call it, all mean the same thing, but this is only half of the equation. Sure, you want people to read what you write, or buy what you have to sell — maybe you even want to make a living at it — but you have to show that you’re more than just the next guy or gal peddling this or that.

Show them why what you have to say is important to you, and them. Prove why your story is important to theirs. Creating a team, a tribe, or a movement, requires authenticity. Be a human, not a faceless voice.

 

Categories: Writing | Tags: , , , | Leave a comment

Write, Build a Tribe, and Publish

Some great articles around the web for writers this week:

Author Nadine Brandes writes on how marketing is no longer just about running ads, but connecting with your readers and building a tribe. If it’s hard for you to find time to write, Honorée Corder explains how to make writing second nature. Trying to figure out the ever-changing publishing landscape? Turns out that the mass market paperback market just won’t die — not completely anyway.

Categories: Writing | Tags: , , , , | Leave a comment

Darkness vs. Light

The new trailer for Among the Shadows is here. Check it out and share away:

[Video clips licensed from Shutterstock.com, music from MelodyLoops.com and voiceover by Ricky Whelan.]

Categories: Writing | Tags: , , , , , | 1 Comment

12 Things for Writers and Much More

Novelist Maria Murnane has posted a couple of useful posts for writers: Twelve things you can do to help promote your book, Marketing tip: Keep your email signature clean and Feeling discouraged about your book sales? Read this!. Check out Maria’s site for even more useful tips.

Categories: Writing | Tags: , , | Leave a comment

Peter Falk Can Help Sell More Books

Getting your book in front of people is only half the battle. That’s the easy part. Grabbing their interest among the thousands of other things vying for their attention — that’s the hard part. Author Jaimie Engle discusses here how Peter Falk — in The Princess Bride no less — helped her crack the case.

Categories: Writing | Tags: , , , , | Leave a comment

Goodreads Ad Campaigns: Marketing Part 3

I have been experimenting with advertising on Goodreads for a few weeks. It is a simple system that allows targeting advertising for a reasonable cost. In an attempt to figure out in maximizing exposure, I periodically adjust different settings. Every time I think I cracked the system, I see huge fluctuations in the number of ad placements on any given day. Part of that, I think, is having to go in and make adjustments whenever funds are spent. However, there are three fundamentals that a Goodreads campaign must have:

1. Eye-catching cover with interesting text.
2. Targeting main audiences interested in your genre.
3. Keeping your “Daily Cap” and “Click Through Rates” as high as you can to help maximize views.

I have an ad campaign on Amazon as well (more on that later) and soon to launch one on Facebook. How effective is Goodreads advertising? In spite of a large audience, and one that is made up of dedicated readers and authors, I don’t think it is the primary social media platform for most people. In other words, people go to their Facebook first, or the posts sent to their e-mails. Yet Goodreads is still an important platform for authors and readers networking with each other. It’s also serves as a portal to an author’s primary website. It shouldn’t be an author’s main tool, but one of many in his or her toolbox.

For more on Goodreads advertising, see Lindsay Buroker’s article here.

Categories: Writing | Tags: , , , | 1 Comment

Create a free website or blog at WordPress.com.

%d bloggers like this: