Posts Tagged With: marketing

Share Your Story, Be Authentic

The internet is a wild and woolly place and this can make it hard to truly connect with other people. Are there ways to make this easier so you can truly “friend” those who would like to hear or read what you have to say?

Melyssa Griffin explains 17 Things for optimizing your blog posts so people take notice of them.  What about your newsworthy Facebook posts? Here are tips on using those hashtags to put those posts in front of more readers.

But wait, there’s more…

Making connections, networking, “building your tribe,” or whatever you want to call it, all mean the same thing, but this is only half of the equation. Sure, you want people to read what you write, or buy what you have to sell — maybe you even want to make a living at it — but you have to show that you’re more than just the next guy or gal peddling this or that.

Show them why what you have to say is important to you, and them. Prove why your story is important to theirs. Creating a team, a tribe, or a movement, requires authenticity. Be a human, not a faceless voice.

 

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Write, Build a Tribe, and Publish

Some great articles around the web for writers this week:

Author Nadine Brandes writes on how marketing is no longer just about running ads, but connecting with your readers and building a tribe. If it’s hard for you to find time to write, Honorée Corder explains how to make writing second nature. Trying to figure out the ever-changing publishing landscape? Turns out that the mass market paperback market just won’t die — not completely anyway.

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Darkness vs. Light

The new trailer for Among the Shadows is here. Check it out and share away:

[Video clips licensed from Shutterstock.com, music from MelodyLoops.com and voiceover by Ricky Whelan.]

Categories: Writing | Tags: , , , , , | 1 Comment

12 Things for Writers and Much More

Novelist Maria Murnane has posted a couple of useful posts for writers: Twelve things you can do to help promote your book, Marketing tip: Keep your email signature clean and Feeling discouraged about your book sales? Read this!. Check out Maria’s site for even more useful tips.

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Peter Falk Can Help Sell More Books

Getting your book in front of people is only half the battle. That’s the easy part. Grabbing their interest among the thousands of other things vying for their attention — that’s the hard part. Author Jaimie Engle discusses here how Peter Falk — in The Princess Bride no less — helped her crack the case.

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Goodreads Ad Campaigns: Marketing Part 3

I have been experimenting with advertising on Goodreads for a few weeks. It is a simple system that allows targeting advertising for a reasonable cost. In an attempt to figure out in maximizing exposure, I periodically adjust different settings. Every time I think I cracked the system, I see huge fluctuations in the number of ad placements on any given day. Part of that, I think, is having to go in and make adjustments whenever funds are spent. However, there are three fundamentals that a Goodreads campaign must have:

1. Eye-catching cover with interesting text.
2. Targeting main audiences interested in your genre.
3. Keeping your “Daily Cap” and “Click Through Rates” as high as you can to help maximize views.

I have an ad campaign on Amazon as well (more on that later) and soon to launch one on Facebook. How effective is Goodreads advertising? In spite of a large audience, and one that is made up of dedicated readers and authors, I don’t think it is the primary social media platform for most people. In other words, people go to their Facebook first, or the posts sent to their e-mails. Yet Goodreads is still an important platform for authors and readers networking with each other. It’s also serves as a portal to an author’s primary website. It shouldn’t be an author’s main tool, but one of many in his or her toolbox.

For more on Goodreads advertising, see Lindsay Buroker’s article here.

Categories: Writing | Tags: , , , | 1 Comment

Outsourcing: Marketing Part 2

Aidan J. Reid wrote a few weeks ago about his experiment with “3rd Party” marketing efforts. Marketing is not something many authors like to do — or have time for — but they have to engage in this anyway. As with anything, you can pay someone else to do some of it, and there is a whole cottage industry out there more than happy to help.

In my experiment, I went to Fiverr where anyone can offer on-line services of any type, typically starting at $5. So, of course, I started looking up book promotion offers. Continue reading

Categories: Writing | Tags: , , , , , | 1 Comment

More Choices for Authors

Yesterday I started a series of posts on marketing. I want to expand on two items that you will find discussed in most marketing guides like those I reviewed: Writing more and KDP Select exclusivity. Continue reading

Categories: Writing | Tags: , , , , , , , | 4 Comments

Get to Work: Marketing Part 1

Regardless of how you publish your book, expect to do one thing when you are not busy writing your next book: Marketing.

There are many authors out there who have shared their marketing stories, and the lessons they have learned, good and bad. Here we will review two of them, but first let’s take a look at a couple maxims to keep in mind. Continue reading

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7 Reasons Bookstores Rock

Haven’t had much time to post lately, but others have been making up for it: Nadine Brandes gives us 7 Reasons Bookstores Rock even in our internet age. Kat Heckenbach has fantastic 68 Book Marketing Ideas you cannot ignore. Finally, Aya and her readers share 51 Book Quotes for you to ponder.

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