Posts Tagged With: marketing

#FakeRules & #RealRules of Marketing

As Tim Ferriss wrote a few months ago:

Now, the bad news: no one “trick” will do the job. Marketing isn’t about hacks.

As renowned venture capitalist Ben Horowitz says: “There is no silver bullet. We’re going to have to use a whole lot of lead ones.”

There are a few hard and fast rules, but there is one you may have heard that isn’t true. It goes like this: “You have to get your advertisement in front of someone X times before they notice it, X more times before they click on it, and  X more times before they buy it.”

Baloney. #FakeRule. If it takes that long, one of the following is wrong:

A. You aren’t getting your book (or other product) in front of your market: The people that are actually interested in the genre you are writing.

B. Your ad isn’t good, or not connecting with people (or maybe, especially if you’re an author, you don’t get branding).

C.  A combination of A. and B.

I have wrote about how everyone has access to marketing tools on-line, and everyone is using them, so you are competing with thousands for potential readers. At the end of the day, however, the above points still apply. Many have seen the promises of easy, cheap ads on Facebook and forget how advertising works.

It comes down to money. Continue reading

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Creating Your Author Brand (Pt. 2): Your Authentic Voice

Katie Phillips Creative Services

It’s my privilege to welcome Lisa to my blog today. I’ve known her for several years now and have watched her journey through difficult circumstances to find her bold, unique voice that is at once compassionate and compelling. Who better to share her story of discovering her authentic voice than this beautiful woman who has fought for it so hard? 

I spent ten years trying to brand myself.

If I wasn’t thinking about my personal brand as a writer, maker, and coach, I was working at digital agencies large and small that specialized in branding, reading up on the subject, teaching on it, and writing about it. For two and a half years I even ran a boutique branding agency that worked exclusively with creative entrepreneurs. I watched dozens of writers, artists, coaches, healers, and the like wrestle deeply with how to “show up” in their marketplace.

By the time…

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How to Create Your Author Brand (Pt. 1)

Katie Phillips Creative Services

Your author brand is nothing more than your authentic story. 

Let’s set aside all the fancy talk of platforms and networking, fonts and social media strategies, logos and websites, brand archetypes and all the “expert advice.” Because none of that matters until you know your story.

You probably think your story is your book. Your words on the page. And you’d be partially correct. But that’s not your whole story. 

Your story is the experiences and struggles that inspired you to write your book. Your story is all the late nights and early mornings typing away while your kids slept. Your story is the hidden wounds you work through with your characters and the message in your heart you’re desperate for people to know.

You’re living your story right now. 

And the story that you’re living is just as important – if not more – than the story you’re telling…

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Share Your Story, Be Authentic

The internet is a wild and woolly place and this can make it hard to truly connect with other people. Are there ways to make this easier so you can truly “friend” those who would like to hear or read what you have to say?

Melyssa Griffin explains 17 Things for optimizing your blog posts so people take notice of them.  What about your newsworthy Facebook posts? Here are tips on using those hashtags to put those posts in front of more readers.

But wait, there’s more…

Making connections, networking, “building your tribe,” or whatever you want to call it, all mean the same thing, but this is only half of the equation. Sure, you want people to read what you write, or buy what you have to sell — maybe you even want to make a living at it — but you have to show that you’re more than just the next guy or gal peddling this or that.

Show them why what you have to say is important to you, and them. Prove why your story is important to theirs. Creating a team, a tribe, or a movement, requires authenticity. Be a human, not a faceless voice.

 

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Write, Build a Tribe, and Publish

Some great articles around the web for writers this week:

Author Nadine Brandes writes on how marketing is no longer just about running ads, but connecting with your readers and building a tribe. If it’s hard for you to find time to write, Honorée Corder explains how to make writing second nature. Trying to figure out the ever-changing publishing landscape? Turns out that the mass market paperback market just won’t die — not completely anyway.

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Darkness vs. Light

The new trailer for Among the Shadows is here. Check it out and share away:

[Video clips licensed from Shutterstock.com, music from MelodyLoops.com and voiceover by Ricky Whelan.]

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12 Things for Writers and Much More

Novelist Maria Murnane has posted a couple of useful posts for writers: Twelve things you can do to help promote your book, Marketing tip: Keep your email signature clean and Feeling discouraged about your book sales? Read this!. Check out Maria’s site for even more useful tips.

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Peter Falk Can Help Sell More Books

Getting your book in front of people is only half the battle. That’s the easy part. Grabbing their interest among the thousands of other things vying for their attention — that’s the hard part. Author Jaimie Engle discusses here how Peter Falk — in The Princess Bride no less — helped her crack the case.

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Goodreads Ad Campaigns: Marketing Part 3

I have been experimenting with advertising on Goodreads for a few weeks. It is a simple system that allows targeting advertising for a reasonable cost. In an attempt to figure out in maximizing exposure, I periodically adjust different settings. Every time I think I cracked the system, I see huge fluctuations in the number of ad placements on any given day. Part of that, I think, is having to go in and make adjustments whenever funds are spent. However, there are three fundamentals that a Goodreads campaign must have:

1. Eye-catching cover with interesting text.
2. Targeting main audiences interested in your genre.
3. Keeping your “Daily Cap” and “Click Through Rates” as high as you can to help maximize views.

I have an ad campaign on Amazon as well (more on that later) and soon to launch one on Facebook. How effective is Goodreads advertising? In spite of a large audience, and one that is made up of dedicated readers and authors, I don’t think it is the primary social media platform for most people. In other words, people go to their Facebook first, or the posts sent to their e-mails. Yet Goodreads is still an important platform for authors and readers networking with each other. It’s also serves as a portal to an author’s primary website. It shouldn’t be an author’s main tool, but one of many in his or her toolbox.

For more on Goodreads advertising, see Lindsay Buroker’s article here.

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Outsourcing: Marketing Part 2

Aidan J. Reid wrote a few weeks ago about his experiment with “3rd Party” marketing efforts. Marketing is not something many authors like to do — or have time for — but they have to engage in this anyway. As with anything, you can pay someone else to do some of it, and there is a whole cottage industry out there more than happy to help.

In my experiment, I went to Fiverr where anyone can offer on-line services of any type, typically starting at $5. So, of course, I started looking up book promotion offers. Continue reading

Categories: Writing | Tags: , , , , , | 1 Comment

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