As Tim Ferriss wrote a few months ago:
Now, the bad news: no one “trick” will do the job. Marketing isn’t about hacks.
As renowned venture capitalist Ben Horowitz says: “There is no silver bullet. We’re going to have to use a whole lot of lead ones.”
There are a few hard and fast rules, but there is one you may have heard that isn’t true. It goes like this: “You have to get your advertisement in front of someone X times before they notice it, X more times before they click on it, and X more times before they buy it.”
Baloney. #FakeRule. If it takes that long, one of the following is wrong:
A. You aren’t getting your book (or other product) in front of your market: The people that are actually interested in the genre you are writing.
B. Your ad isn’t good, or not connecting with people (or maybe, especially if you’re an author, you don’t get branding).
C. A combination of A. and B.
I have wrote about how everyone has access to marketing tools on-line, and everyone is using them, so you are competing with thousands for potential readers. At the end of the day, however, the above points still apply. Many have seen the promises of easy, cheap ads on Facebook and forget how advertising works.
It comes down to money. Continue reading