Posts Tagged With: publishing

#FakeRules & #RealRules of Marketing

As Tim Ferriss wrote a few months ago:

Now, the bad news: no one “trick” will do the job. Marketing isn’t about hacks.

As renowned venture capitalist Ben Horowitz says: “There is no silver bullet. We’re going to have to use a whole lot of lead ones.”

There are a few hard and fast rules, but there is one you may have heard that isn’t true. It goes like this: “You have to get your advertisement in front of someone X times before they notice it, X more times before they click on it, and  X more times before they buy it.”

Baloney. #FakeRule. If it takes that long, one of the following is wrong:

A. You aren’t getting your book (or other product) in front of your market: The people that are actually interested in the genre you are writing.

B. Your ad isn’t good, or not connecting with people (or maybe, especially if you’re an author, you don’t get branding).

C.  A combination of A. and B.

I have wrote about how everyone has access to marketing tools on-line, and everyone is using them, so you are competing with thousands for potential readers. At the end of the day, however, the above points still apply. Many have seen the promises of easy, cheap ads on Facebook and forget how advertising works.

It comes down to money. Continue reading

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Write, Build a Tribe, and Publish

Some great articles around the web for writers this week:

Author Nadine Brandes writes on how marketing is no longer just about running ads, but connecting with your readers and building a tribe. If it’s hard for you to find time to write, Honorée Corder explains how to make writing second nature. Trying to figure out the ever-changing publishing landscape? Turns out that the mass market paperback market just won’t die — not completely anyway.

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Publishers Hire “sensitivity readers” to Censor – I Mean Edit – Books

Is it just me, or is there a large slice of the population who no longer recognizes censorship when they see it? Read more here.  Between banning books and revising history, seems to be a lot of this going around.

Maybe we’re all busy with our causes, activism and politics, that we are blowing right by the fundamentals?

Being offended doesn’t give one the right to censor.  Censorship itself is what everyone should find offensive.

Categories: Writing | Tags: , , | 2 Comments

Outsourcing: Marketing Part 2

Aidan J. Reid wrote a few weeks ago about his experiment with “3rd Party” marketing efforts. Marketing is not something many authors like to do — or have time for — but they have to engage in this anyway. As with anything, you can pay someone else to do some of it, and there is a whole cottage industry out there more than happy to help.

In my experiment, I went to Fiverr where anyone can offer on-line services of any type, typically starting at $5. So, of course, I started looking up book promotion offers. Continue reading

Categories: Writing | Tags: , , , , , | 1 Comment

Get to Work: Marketing Part 1

Regardless of how you publish your book, expect to do one thing when you are not busy writing your next book: Marketing.

There are many authors out there who have shared their marketing stories, and the lessons they have learned, good and bad. Here we will review two of them, but first let’s take a look at a couple maxims to keep in mind. Continue reading

Categories: Writing | Tags: , , , , , , , , , | 3 Comments

Want to Revise Your Kindle Book?

As independent publishing — both by the individual author and small presses — has exploded and matured in recent years, so have the tools available to those writers. You can spend as much, or as little, as you like in getting your book into print. An industry of editors, formaters, cover designers, image suppliers, etc., have emerged to support the ventures of thousands of authors. You can pick and choose what you farm out, and here I would like to skip a few steps ahead in the process and write about editing your Kindle files. Continue reading

Categories: Writing | Tags: , , , , , , , | 2 Comments

Passion and Publishing

Here are some short videos by bestselling writers Tim Ferriss and Ramit Sethi where they discuss Writing What You’re Passionate About and Self-publishing vs. Publishing Companies. Check out the pros and cons and balance that needs to be struck in these approaches.

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“No Desire to Give Up”

There has been consderable discussion on how the Internet and ebooks helped turned self-publishing from a bad word to an industry-changing movement. Authors have started there and moved to traditional publishing; others have done the opposite. Some have gone both routes even as fellow writers have stood firm in one camp or another. It is certain that self-publishing – now often referred to as indie publishing – is not going anywhere. Nor is traditional publishing. Nonetheless, here is author and editor Jaimie Engle‘s self-publishing success story, brought on when everything fell apart:

I self-published my children’s novel, Clifton Chase and the Arrow of Light, in September 2013, after the small press I had been working with breached our contract. Three weeks before my slated release, my publisher bailed and left me stranded. I had no publicist, no idea what to do, and no desire to give up.

Read the rest of her story here.

Categories: Books, Writing | Tags: , , , | 1 Comment

“Book Business Booms”

The despised book – that unsalable commodity which had to be forced upon reluctant schoolboys…has suddenly become popular…Americans [are buying] more books than ever before in history…To meet this voracious public appetite the book publishers put out more titles than ever before…

E-books? No, traditional publishing. In 1961, that is.

Ernest Havemann was writing on the boom in the May 12, 1961 issue of Life. Yes, the famous issue with Alan Shepard on the front. Don’t know who Shepard was? Ask for a refund from your school. Anyway, Havemann wrote about the “business that capitalism forgot” and how it was “changing fast” and only 1500 stores selling books couldn’t keep up with demand (compared to 300,000 selling razors). And this:

…the paperbound book was originally regarded as the final death blow to literary publishing. Instead it may prove to be the salvation. Sold everywhere that a rack could be put up…The way things are going this year…books may soon be as available as stereo records…if not razor blades.

Change “paperbound” to e-book and “stereo records” to Blu-ray and this would be 2015.

How things change and how they don’t.

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Publishing Numbers “Wildly Wrong”

Didn’t have a chance to post this weekend, so I’ll send you over to Robert Bidinotto’s article, “New Data Demolish Key Claims by Big Publishers.” Therein he discusses the data released by author Hugh Howey which reveals some interesting insights on the state of publishing.

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