Aidan J. Reid wrote a few weeks ago about his experiment with “3rd Party” marketing efforts. Marketing is not something many authors like to do — or have time for — but they have to engage in this anyway. As with anything, you can pay someone else to do some of it, and there is a whole cottage industry out there more than happy to help.
Posts Tagged With: self-publishing
Here are some short videos by bestselling writers Tim Ferriss and Ramit Sethi where they discuss Writing What You’re Passionate About and Self-publishing vs. Publishing Companies. Check out the pros and cons and balance that needs to be struck in these approaches.
There has been consderable discussion on how the Internet and ebooks helped turned self-publishing from a bad word to an industry-changing movement. Authors have started there and moved to traditional publishing; others have done the opposite. Some have gone both routes even as fellow writers have stood firm in one camp or another. It is certain that self-publishing – now often referred to as indie publishing – is not going anywhere. Nor is traditional publishing. Nonetheless, here is author and editor Jaimie Engle‘s self-publishing success story, brought on when everything fell apart:
I self-published my children’s novel, Clifton Chase and the Arrow of Light, in September 2013, after the small press I had been working with breached our contract. Three weeks before my slated release, my publisher bailed and left me stranded. I had no publicist, no idea what to do, and no desire to give up.
Read the rest of her story here.
There is a difference. As Robert Bindinotto explains, vanity presses are:
…companies that make their money, not by selling an author’s books to paying customers (readers), but by selling expensive publishing services to authors themselves. They couldn’t care less how many books are sold; they care only how many authors they can enlist to buy over-priced “packages” of services.
It used to be that these companies (“… including AuthorHouse, Trafford, iUniverse, Xlibris, Palibrio, BookTango, WordClay, FuseFrame, PitchFest, Author Learning Center, and AuthorHive” among many others) were on the forefront of internet-based self-publishing. That all changed when e-books meant anyone could finally get their books in front of anyone else. As Robert writes:
“You do not have to buy ‘self-publishing packages’ costing $2,500 to $10,000 or even more, from companies that promise you the moon in promotion, marketing, and advertising . . . but never deliver. To cite my own example: I self-published HUNTER…all for under $1,000.
So there are changes all through publishing, even in the sector that changed it all. What path have you taken or will take with your book? What have you experienced and what will you do different next time?
Joe Konrath makes his predictions for the publishing business in 2014. He makes many viable points about the growing indie market, though I disagree that Barnes and Noble is finished, and I detailed in a post earlier this year on how they can succeed. Have they taken up my suggestions? Not yet, but it will be interesting to see how they fared over the past few weeks with amped up advertising and as the prime bookstore chain going into the end-of-year Retail Armageddon.
Here’s two perspectives from authors whose books I have enjoyed:
“So, You Think You Need a Publisher…” by Robert Bidinotto and “Self-publishing as ‘Principled’ Cop-out” by Mike Duran. I plan on commenting on this topic myself here shortly, but I thought I get the ball rolling. Have fun.