Posts Tagged With: ebooks

Awakening

I wrote a few weeks ago on the ease of revising/updating your Kindle book. After uploading a set of minor corrections and changes recently, I was surprised to learn that updates are not automatically pushed out to owners of the ebooks. Every other app or program on devices get auto updates, but Amazon doesn’t send updates unless the author requests them, and if the updates are significant in nature. They say they are working on this – even though it appears it already can be done – and in the process are missing out on an opportunity.

While I still prefer paper books myself, ebooks do allow more of an interactive experience between readers and authors. It’s not just about making fixes, but updating author info, new book releases, etc., not only get to the readers who want to know, but create more sales for Amazon (and, obviously, the author).

This is all an ultimately a minor point for writers, but it came up during what is planned to be the last update to my book. Why the last? Because I have to get going on book 2:

ATS2

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Categories: Books, Fiction, Writing | Tags: , , | 1 Comment

More Choices for Authors

Yesterday I started a series of posts on marketing. I want to expand on two items that you will find discussed in most marketing guides like those I reviewed: Writing more and KDP Select exclusivity. Continue reading

Categories: Writing | Tags: , , , , , , , | 4 Comments

Done Writing? Now Sell it.

Bestselling thriller author Robert Bidinotto has posted a video of his presentation, Ten Most Important Ways to Market Your Ebooks. Watch as Robert explains writing your story, to who and how you should be marketing your book and much more.

Categories: Fiction, Writing | Tags: , , | Leave a comment

What will 2014 Bring for Publishers and Authors?

Joe Konrath makes his predictions for the publishing business in 2014. He makes many viable points about the growing indie market, though I disagree that Barnes and Noble is finished, and I detailed in a post earlier this year on how they can succeed. Have they taken up my suggestions? Not yet, but it will be interesting to see how they fared over the past few weeks with amped up advertising and as the prime bookstore chain going into the end-of-year Retail Armageddon.

Categories: Books | Tags: , , , , | Leave a comment

Changing Face of Publishing

Self-publishing was once considered the bottom of the barrel for authors not too long ago. Bookstores and distributors didn’t sell your books. Getting them out to readers was a challenge. The internet changed that to a large extent. It was a perfect avenue for promotion. Print-on-demand meant authors didn’t have to stockpile their books in their attic. Then something else changed. One small thing.

Ebooks.

The simple ability to have books instantly was enough of a perception shift to change an industry. Think about it. I can click a button and buy a book or download an e-book. Not a real big difference on that end. On the consumer’s end, anyone with a device capable of reading ebooks (which is anyone with a computer or e-reader), had the convenience factor of reading jump considerably. Economically, prices for ebooks are usually much less than print counterparts. Instant, affordable access to books for readers. Instant, direct access to those readers by authors. No middlemen or gatekeepers. In an industry where financial success is more fleeting than often perceived by outsiders, more than a few authors are now paying their bills being indie writers.

And this is why publishing is changing.

Tired of being given little chance to find their audience and small returns for their work, going independent has now become a viable publishing path. Not that publishers don’t have a place in this new world. When Hugh Howey’s ebooks took off, he passed up lucrative deals with traditional publishers until one came along where he could keep the ebook rights. Why should authors be expected to give up so much control to their works? Now they don’t have to. Technology is forcing traditional publishers to change up the rules. There are benefits and downsides to any publishing model. In the past, however, traditional was the only way to go.

Does indie/self-publishing guarantee success? No. Does it mean lower quality works like critics claim? No. Traditional publishing doesn’t guarantee great returns or quality either. The indie route does guarantee two things: A direct route to readers and the chance for the author to retain greater control over his works.

I’m not going to reinvent the wheel here on the changes in publishing. I’ll leave the details to these articles, kindly gathered by
Robert Bidinotto on his site: “Self-Publishing Is the Future — and Great for Writers“, “Hugh Howey’s Advice for Aspiring Writers” and Robert’s own “Tales of Woe from Traditionally Published Authors.”

Will these changes peak or permanently change publishing? Time will tell, but it is certain that both authors and readers are winners in this changing landscape.

Categories: Books, Writing | Tags: , , , | 4 Comments

Barnes and Noble: The New Local Bookstore?

While authors rely more and more on ebooks and internet stores to reach their audiences, bookstores still deliver millions of books to readers. Many readers, like myself, like the best of both worlds. The ease and savings of home delivery pioneered by Amazon is unbeatable, but no matter how good they are in linking you to other books, it’s still easier to browse in a bookstore. Rarely do I walk in a bookstore and don’t find something new. So why did Borders go under? And now Barnes & Noble is announcing more store closings.

Much of the bookstore industry’s woes have been blamed on the growth of ebooks. An equal, if not bigger, part of the problem is that the chains got too big, too fast, especially Borders. Barnes & Noble had the superior model, better selection and stayed closer to a local bookstore feel. But it too became too big. It entered the ebook reader market a bit late. With the demise of Borders, however, it’s essentially the last man standing. Its recent announcement is only a continuation of ongoing plans to stay afloat. I predict it will succeed, if it takes steps to return to its roots. Be more focused and become known as the local neighborhood bookstore, rather than the local national chain bookstore.

Many retail stores are getting this concept. And while Borders vanished, and Barnes & Noble started cutting, indie bookstore numbers stayed steady. What can B&N do to become the new face of local for readers? Here’s my plan:

1. Make that regional and local book section more prominent. Expand it. Make your store the one stop place for anyone looking for local authors and books on area subjects.

2. Ditch the cafes. Never stepped foot in one. You’re a bookstore. Yes, there’s people who like to hang out in them, so farm them out to someone else. Like Panera Bread.

3. Indie books and indie presses have grown rapidly in recent years. Ebooks are their main outlet because they still operate outside traditional distribution networks. Change this. Get their books in your stores.

4. Ditch the music and movie section. If ecommerce has hurt book sales, it has done more so for these other two. Save a spot for local artists, toss the rest.

5. Enough of the $20 membership fee. Virtually no one charges for their loyalty cards.

6. Keep cutting unprofitable stores, but don’t pass up chances to open new, smaller stores in areas with a bookstore vacuum.

7. The kids learning toy section and the games area are the best non-book items you have. They are better quality than what we find in department stores. But how many people know you sell this stuff? Your kids book section blows everyone, even Wal-Mart, away. Tell people.

8. Stay on the forefront of the ebook revolution. The initial growth may be hitting its peak, but they’re here to stay.

9. Overall, your selection, style, arrangement and size of stores isn’t bad. Use your strengths as a national chain, but operate like a local store. Each market is different. Be able to respond and provide at an individual store level. Let them know you are there.

Be like the stores of old. Books will never die, nor do you have to.

Categories: Books | Tags: , , , , , , , , | 1 Comment

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