Posts Tagged With: Goodreads

From Bios to Goodreads and a little #WIP

Around the web this week for writers:

In Anne R. Allen’s “Your Author Bio: Does it help your Book Sales or Stop Them Dead?,” writers are reminded their books aren’t the only place to improve their craft. They should periodically review their book blurbs, copy, taglines and author bios wherever they may appear. Test what works and improve.

Jessica Strawser writes on the importance of the writer community in “5 Reasons Fellow Writers Are Essential to Your Writing Life.” No one understands the process authors go through better than other writers.

“What Goodreads’ Explosive Growth Means for Writers and the Broader Economy” in Forbes details how Goodreads can be a powerful tool for authors in connecting with readers and other writers.

If you want to promote and talk about your Work in Progress, join Bethany Jennings‘ latest #WIPjoy and, while you’re at it, check out her excellent new short story Threadbare.

Categories: Writing | Tags: , , , , | 1 Comment

Goodreads Ad Campaigns: Marketing Part 3

I have been experimenting with advertising on Goodreads for a few weeks. It is a simple system that allows targeting advertising for a reasonable cost. In an attempt to figure out in maximizing exposure, I periodically adjust different settings. Every time I think I cracked the system, I see huge fluctuations in the number of ad placements on any given day. Part of that, I think, is having to go in and make adjustments whenever funds are spent. However, there are three fundamentals that a Goodreads campaign must have:

1. Eye-catching cover with interesting text.
2. Targeting main audiences interested in your genre.
3. Keeping your “Daily Cap” and “Click Through Rates” as high as you can to help maximize views.

I have an ad campaign on Amazon as well (more on that later) and soon to launch one on Facebook. How effective is Goodreads advertising? In spite of a large audience, and one that is made up of dedicated readers and authors, I don’t think it is the primary social media platform for most people. In other words, people go to their Facebook first, or the posts sent to their e-mails. Yet Goodreads is still an important platform for authors and readers networking with each other. It’s also serves as a portal to an author’s primary website. It shouldn’t be an author’s main tool, but one of many in his or her toolbox.

For more on Goodreads advertising, see Lindsay Buroker’s article here.

Categories: Writing | Tags: , , , | 1 Comment

Goodreads – Get Reading

I’m in the process of updating my Goodreads page. Still more to do, but I know many of the writers and biblophiles out there are also on Goodreads. So click over to my Goodreads page and lets get linked up on the web’s top reading social media site. And if you aren’t on Goodreads, and are a book fanatic, what are you waiting for?

Categories: Books | Tags: , | 1 Comment

Blog at WordPress.com.

%d bloggers like this: